Why do some sellers cringe at the thought of staging their home? They think it’s too expensive, they think it’s too much work, or simply they like their decorating.
Expensive? No nearly as much as your first price reduction.
Work? Mostly cleaning and decluttering which you would have to do anyway since you’re moving.
Decorating? Liking your decorating is understandable. Look at it this way – interior design is for living in your home, staging is for selling your home. They are distinctly different.
- You will sell your home for more money! In a 2015 survey of over 3500, 50% sold for 10% more than their unstaged neighbor.
- The cost of staging doesn’t cost a dime! When a seller spends 1% of their home value on staging their home they saw an 1000% return on investment.
- Your home will sell faster! In a recent Real Estate Staging Association survey, staged homes spent an average of 72% less time on the market.
- Buyers can visualize themselves living there. A survey run by the Real Estate Staging Association showed that 81% of buyers said it was easier to visualize the staged home as their own.
- Online photos of the home will stand out. 95% of buys are online looking at photos of homes before they contact an agent. The staged home will grab more attention than a vacant one.
- Your homes flaws will be over looked. Almost a third of buyers will over look a properties flaws when the home is staged.
- Most agents consider home staging a necessity. In a recent Zillow survey of real estate experts, staging was listed as a top 2 necessary item for sellers.
- NOT staging your home will only help your competition. Competition can be stiff and buyers have high expectations. Successful agents know that the key to competing is professional staging because nit creates great online presentations, drives buyer traffic in and brings in offers.
- You never get a second chance for a great first impression. If you don’t stage before you list, guess what? You’ve lost time and money – the two things that are all but promised if you stage your home before listing it for sale. You get a good feeling when you walk into a home that has been properly staged. It’s not fake, it’s more than just placemats and wine glasses on the dining room table. It just feels good.